PPC ads on Google and LinkedIn are often the default for cyber security marketing. Note: The first edition of this benchmarks report was written in 2019, so data here is provided in comparison to that report.Ĭyber Security Companies are spending more on PPC
We’ve gone ahead and updated our Cyber Security PPC Benchmarks report so that you can see the facts and figures for yourself. You are not alone.Īs a B2B tech marketing agency with a niche specialization in cyber security we can confirm that prices for qualified leads in 2021 are hitting the roof. If you break out in a cold sweat every time you're reviewing your CPL or MQL costs, fear not. However, the race for market dominance and awareness intensified to levels of bonkers in 2021. The cyber security market has never been dull, nor short of competition. The massive industry growth, together with a deluge of funding from VCs and IPOs, present an enormous opportunity for new cyber security companies.
The global cyber security market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9% from 2021 to 2028. The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cyber security.
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